... there is nothing made by
human beings that does not involve
a design decision somewhere.
— Bill Moggridge
  • Make sure business strategy is represented in the solution

  • Make sure end solution meets customer needs

  • Review all final creative

  • Help present final direction

01.Understand

Understanding business needs business need.

Often they wont have a clear idea of how to get there, but know the result they want. I make sure business strategy is represented in the solution and work with teams to bridge this gap.


Strengths:
Business Acumen
Human Centred Design
Leadership
Project Management

02. Discover, ideate, brainstorm

Call it what you want! This is were most designers find their happy place! Divergent thinking, through exploration and non liner-thinking.

I also use this time to encourage my team to discover & learn.


Strengths:
Research, exploration
Visualisation (Visual Thinking)
Thinking through ideas, Organising thoughts
Facilitation

03.Design Strategy

Working with teams to build out a way to approach the outcome - How are we going to get there?

Using such tools as a framework, a roadmaps. It's my job to make sure the approach will deliver on business goals.


Strengths:
Storytelling
Intuition
Presenting
Decision Making

04.Continous Improvement

After tasks are accomplished during the design process, it’s a good idea to reassess their effectiveness in achieving the goals and outcomes intended.

.Green belt in Lean Six Sigma


Strengths:
Lean Six Sigma (green belt)
Service Design
Process improvement