“... there is nothing made by
human beings that does not involve
a design decision somewhere.”
Make sure business strategy is represented in the solution
Make sure end solution meets customer needs
Review all final creative
Help present final direction
01.Understand
–
Understanding business needs business need.
Often they wont have a clear idea of how to get there, but know the result they want. I make sure business strategy is represented in the solution and work with teams to bridge this gap.
Strengths:
Business Acumen
Human Centred Design
Leadership
Project Management
02. Discover, ideate, brainstorm
–
Call it what you want! This is were most designers find their happy place! Divergent thinking, through exploration and non liner-thinking.
I also use this time to encourage my team to discover & learn.
Strengths:
Research, exploration
Visualisation (Visual Thinking)
Thinking through ideas, Organising thoughts
Facilitation
03.Design Strategy
–
Working with teams to build out a way to approach the outcome - How are we going to get there?
Using such tools as a framework, a roadmaps. It's my job to make sure the approach will deliver on business goals.
Strengths:
Storytelling
Intuition
Presenting
Decision Making
04.Continous Improvement
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After tasks are accomplished during the design process, it’s a good idea to reassess their effectiveness in achieving the goals and outcomes intended.
.Green belt in Lean Six Sigma
Strengths:
Lean Six Sigma (green belt)
Service Design
Process improvement