Creative Direction

As a creative director, I lead the artistic vision and direction for projects, ensuring they align with our brand's identity and objectives. I oversee a team of talented creatives, guiding them to produce compelling and cohesive work across various mediums (print & digital). With a keen eye for detail and a deep understanding of our audience, I strive to deliver innovative and impactful experiences that captivate and inspire.

Create and execute concepts, guidelines, and strategies across diverse creative projects, ensuring their successful completion.
Lead brainstorming/creative sessions to generate ideas.
Work closely with decision-makers to understand market needs and requirements.
Lead and inspire teams of Visual, UX, and UI designers and media Producers to use their talents efficiently and effectively.
Revise content and presentations, approve/reject ideas, and provide feedback to the team.

Brand Identity.

Project: Nelson MindTap Brand Identity & Advertisement campaign for initial go-to-market
Scope of Work: Brand Strategy, Brand narrative, Creative brief, Creative concept, Creative direction.